President’s Address: Bruno Bertelli

The first speech of the third day, called “President’s Address: Bruno Bertelli”, was held by Bruno Bertelli, the Eurobest Jury President. It implied a discussion about the way in which a good story can be written or told. (“Story telling manual”).

One of the most common mistakes people do when comes to story telling is that people tend to romanticize when telling stories, when in fact stories were told even at the beginning of the human race.

Another important aspect reached in the discussion was that “falling for a good story comes natural to us. No matter what age.”, meaning that stories are not a divine art at all and it can be performed by anyone. Of course, everyone that would like to tell a successful story should have in mind 6 gold ruless:
1. Have one protagonist.
Without a protagonist, it would be much more harder to get engaged in the story as a reader.
The protagonist also represents the relatable face which evokes empathy.
2. It has to contained an impossible goal.
It can be whatever crosses your mind, but difficult to reach or obtain. (“An almost unreachable goal in the engine that drives interest.”).
3. A relatable conflict.
It conveys a shared value set better than anything else.
4. Lasting uncertainty.
The longer you keep your audience on the edge of their seat, the stronger their relationship will grow with your protagonist. An the harder they will be hit by a possible twist at the end.
5. A final satisfaction.
A happy ending means a happy audience.
6. Clear consistency.
The longer you stick to your style, the less explanation is needed, and the stronger grows your message.

However, it was a quite interesting speech, that is useful for any story teller&for each of us for sure, because it is undoubtly that we are all telling stories.

Day 3

Of course that EuroBest never stops surprising us. And so I couldn’t have  thought of a better way to start the day, other than attending to a few speeches.

The one that caught my attention addressed people who are driven by fear, the types of fear, in order to help use fear as an incentive, not as an obstacle. A lot of abstract ideas were brought upon us, and quite frankly I’ve had trouble accepting them. But keeping an open mind and the willingness to get out of your own comfort zone will do nothing besides push you forward and help get on the path to success.

Când, unde, cât și cum poți fi patriot?

1 decembrie. Ne-am spus oarecum în glumă La mulți ani! Să fii român în Roma de ziua națională e o problemă. Am întâlnit numeroși români sărbătorind ziua națională cu un city break în cetatea eternă. Ne-am evitat politicos. Se pare că suntem destul de uniți într-o atitudine comună: negarea identității.

La Eurobest, sentimentul patriotic ne-a fost oarecum pus sub semnul întrebării de către Ioana Filip, director executiv creativ la McCann România. Tema prezentării era schimbarea stării de spirit a unei națiuni în criză. Ne-a fost greu tuturor să revedem un montaj cu defăimări ale românilor în presa internațională: reacția englezilor în așteptarea românilor, momente de un umor îndoielnic despre ocupațiile românilor în Franța… A fost momentul în care delegații noștri au început să-și întoarcă badge-urile pe dos pentru a-și nega identitatea. Apoi am început să vedem soluțiile: veșnicul baton ROM, campania de pushing pe google a unor afirmații măgulitoare despre români, din nou marile realizări ale poporului român și marea surpriză de ”by the way, today is our national day”: RomBot– the final solution! Ambasadorul  dac al poporului român, cu un clop maramureșan cu fundă tricoloră este soluția AI, având menirea să răspundă oricărui non-român cum ar răspunde majoritatea românilor. Am aflat că știe să înjure copios și recunoaște că lebedele sunt în meniul nostru tradițional. PUNCT. Trist. Dani a tras o concluzie destul de dură. În final, tot imaginea de mitocani a dominat.

rombot

Pentru noi, cea mai potrivită manieră în care am fi putut sărbători a părut un tur antic al Romei. Ne-am oprit lângă Columna lui Traian. Ne-am văzut din nou strămoșii, dar în varianta de piatră, tăcuți și veșnici. Iris ne-a fost pseudo-ghid cu imaginația sa plină de umor. Apoi am rătăcit pe lângă Colosseum, arcul lui Constantin, forul Roman, piața Campidoglio de unde am admirat panorama forului.

Și am încheiat turul în căutarea adevărului la Bocca de la Verita.

Flying Object

One of the events that I have been to is named “Flying object”. At first, they presented us a special museum, called Tate Sensorium. What makes this museum so special is the fact that you can see art using all your five senses. The speakers said “rather than explaining stuff to people they can feel it”. One of the reasons of the creation of the museum is the fact that people start to miss their sensory connection with the world. After that, they explained how they make this kind of art possible. In advertising, sound is very important. For example, a high piched sound of someone eating chips can suggest a better and crispier chip. Smell can bring back memories. For example, the smell of popcorn can suggest a cinema. There is a device that when someone is calling it can release a certain smell, like when your girlfriend/boyfriend is calling the smell of roses will be revealed.

After presenting this concept, we participated to a workshop. Using the smell closest to basil (anaseed, mint, clove, pepper), textures, the colors we think basil represents, we had to pretend that we own a pesto factory and sketch down the way in which we would make it go round.

Ioana Diaconescu & Antonia Ionescu

The Second Day

After we got up in the morning, we dressed elegantly and we left for the Romanian embassy, not before we ate for breakfast. We took the bus, and so, we discovered some beautiful parts of the city. We reached the beautiful building of the Romanian embassy at 10:30. As we did not have the pleasure to meet the ambassador, we did speak to the consul of the embassy.

We left and headed back to the hotel to change and prepare for the Eurobest 2016 festival. As we arrived late we did not have time to decide where and when to go where so some of us picked the place randomly. I was pleasently surprised by the speach of Alain Sylvain, CEO and founder of Sylvain Labs. His speech debated the topic “What if you are insensitive”. He also talked about how Mr. Trump was elected president of the United States and how it affects American citizens. The key of his speech was when he started talking about how to be sensitive. He talked about 5 rules( Vulnerability, Consistency, Respect, Curiosity, Generosity), all regarding how to be sensitive the efficient way. After his speech ended, 2 more people talked and then we went back to the hotel.

In the evening, we walked around Rome and had a wonderful time when we went to a restaurant, near Plaza di Spagna, where we were welcomed by romanians and had a delicious dinner. After eating, we ended the day with a walk back to the hotel.

We are all liars. That’s the truth.

​”People lie. Proof doesn’t”-Julia Izmalcowa

  Lies and lies and lies. We see and we meet people everywhere, everyday. However, can we know for sure who wants our good and who doesn’t?
  Julia’s Izmalcowa speech illustrated perfectly the idea of “lying”. It was really impressive how she caught people’s attention from the first couple of minutes, by suggesting a game which involved everybody’s contribution. We were told to stand up if we had had a relationship for more than 6 months and then we grouped into triangles, in order to look into each others eyes and guess which of us had been cheated or had cheated, so that we could recognise the ones who tried to hide the truth. In this way, we tested our ability to be aware of who lies around us.
  Another aspect that I liked about it, was the fact that she had created a simple presentation which pointed only the main, essential ideas developed by her during speaking.
  What we found out was the fact that, surprisingly, women lie more than men, as she said: “Women lie to protect. Men lie to build their status.” 

🌐

Deși clădirea este in renovare și, de asemenea, și centrala electrica astfel încât era ceva mai rece în salonul imens, am fost foarte călduros primiți.

Ii datoram asta domnului Dan Pineta, Ministru Plenipotențiar. Absolvent al Istoriei Artei, însă viata l-a adus în fata diplomației; si a făcut arta din diplomație.

Povestindu-ne despre relațiile dintre România și Italia -relații de afaceri, de studiu, dar mai ales culturale- experienta diplomatica devenea din ce în ce mai evidenta cu fiecare cuvânt rostit.

Lăsând la o parte trecutul istoric, cele doua tari sunt adevărate surori. Dacă imigranții romani sunt în număr remarcabil în Italia, trebuie menționat ca afacerile italienilor au un mare succes în România.

Pe plan educational, ramuri dezvoltate sunt cele de științe politice și umaniste, însă Italia oferă o varietate de opțiuni de facultăți în toate domeniile. Singura condiție, și aceea parțială, este sa știi limba întrucât italienii “au un orgoliu cultural, binemeritat desigur”.

Le mulțumim înzecit pentru aceasta primire amabila, pentru conversațiile interesante și pentru diplomația exemplara. A fost un mod cu adevărat deosebit de a sărbători, în avans, Ziua Naționala a României.